It must be the golden ratio thing.....
Quote from Wikipedia etc.......
https://en.wikipedia.org/wiki/Golden_ratioIn mathematics, two quantities are in the golden ratio if their ratio is the same as the ratio of their sum to the larger of the two quantities. If a line segment of length L and another line segment of length W is joined to the end of L. The total length is L + W.
Then L + W is to L as L is to W. .... OR its reciprocal W is to L as L is to L + W. ....as in the question.
If the ratio of L to W is the golden ratio
A golden rectangle with longer side L and shorter side W, when placed adjacent to a square with sides of length W, will produce a similar golden rectangle with longer side L + W and shorter side W. This illustrates the relationship W / L = L / (L + W) in the form of a rectangle.